GO Jiaju is proud to have an exclusive interview with President Jin from Shangmufang. This year’s exhibition has been a significant milestone for the company, and we were eager to hear his insights on the progress and challenges in the industry.
Editor: How would you evaluate the effectiveness of this year’s exhibition so far?
President Jin: We’ve been participating in this exhibition for five consecutive years, and each time, it gets better. The quality of our products has improved significantly over the years. Initially, we focused on board and wood combinations, but now we’re shifting towards high-end solid wood furniture. This evolution reflects our commitment to offering premium products that meet the growing demands of our customers.
Editor: What’s your take on the current market situation this year?
President Jin: The market isn’t as optimistic as we hoped. It's more competitive than ever before. In the past, I didn't focus much on the market dynamics, but now, with more players entering the furniture industry, competition has intensified. That’s why product quality and innovation are more important than ever.
Editor: What’s different about this year compared to previous ones?
President Jin: A few years ago, brand awareness wasn’t a major concern. However, today, consumers are becoming more conscious of brands and their values. This shift has pushed us to strengthen our brand identity and build trust with our audience through consistent quality and service.
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