Do you make foreign mobile medical business models?

Mobile health care is known as the “Pearl of the Crown” and is a focus of attention of the Ministry of Health. ** is an important area of ​​mobile medical development. Of the nearly 60 tertiary levels in Beijing, only a few hospitals have implemented and used mobile care systems. The potential of the mobile care market in Beijing is evident. Since 2012, many hospitals, including Beijing Cancer Hospital and Beijing Jishuitan Hospital, have begun to implement mobile medical systems. Mobile medical care is still the focus of hospital information construction. With the continuous rise of mobile medical care, the speed of mobile medical care will continue to accelerate in the next 3-5 years.

3G mobile communication technology is maturing. In December this year, the Ministry of Industry and Information Technology announced that it has issued "LTE/4th Generation Digital Cellular Mobile Telecommunications (TD-LTE)" operation licenses to China Mobile, China Telecom, and China Unicom. This means that telecommunications are disturbed. After more than a year of boots, China finally officially entered the 4G era. The mobile medical industry is increasingly valued by the health management department. The mobile medical project deployed in the “12th Five-Year Plan” of e-commerce covers a number of pilot demonstration projects in the field of telemedicine, community health, and rural health informatization, and was published in the “12th Five-Year Plan” of the Internet of Things released by the Ministry of Industry and Information Technology. Smart medical is one of the nine major focuses. It is also inseparable from mobile medical care. At the same time, the national major special project "regional coordinated medical service demonstration project" is also inseparable from the support of mobile medical care. In order to actively promote and guide the rapid development of the mobile medical industry, promote the wide application of information and communication technologies and the innovation of medical and health service models, popularize and promote new types of mobile medical technology products, and research and explore the development path suitable for China's mobile medical industry.

The huge demand for health and the rapid proliferation of mobile devices have provided a vast space for the development of mobile medical services. Many entrepreneurial investors are rushing to the field of mobile medical care. The capital market is buoyant and enters in large numbers. Mobile medical is ushering in it. The golden period.

One of the biggest concerns for entrepreneurs and investors in mobile healthcare is the business model. Although the healthcare industry has a lot of money, because of the complexity of the system, the business model may not be obvious. Many products "seem beautiful," but I am afraid I can only make money and drink. The business model involves the question of who creates what value and how to charge it. In China, there is no mature business model for mobile healthcare.

Foreign mobile medical business model

Epocrates - charges to pharmaceutical companies

Epocrates is the world’s first listed mobile healthcare company and was acquired in January this year for nearly US$300 million. Epocrates provides doctors with clinical information on mobile phones, and its main products are drug and clinical treatment databases. When it was launched in 2010, users covered 40% of doctors in the United States. Epocrates' revenue in 2012 was approximately US$120 million, and 75% came from pharmaceutical companies, mainly for its accurate advertising and survey services.

Zocdoc - charges doctors

Zocdoc recommends doctors for patients based on geographic location, insurance status, and doctor's expertise, and can complete appointments directly on the platform. This company, established in 2007, has a total amount of nearly 100 million U.S. dollars. Zocdoc takes a free business model for patients and charges doctors. Patients can more easily select and make appointments with doctors. Doctors may get more patients, especially those covered by insurance, which means more income. Doctors need to pay $250 per month to use the Zocdoc platform. According to the number of doctors published by Zocdoc, its annual income should be more than 10 million US dollars.

In the future, Zocdoc will have more payment models, that is, charges will be charged to the company. Insurance companies want patients to see doctors with a "cost-effectiveness", and Zocdoc's recommendations may influence patients' choices and reduce costs for insurance companies.

Vocera - charge for **

Vocera provides a mobile communication solution for **. Its core product is a mobile device that allows doctors and nurses to wear them around their necks or on their chests. They can send and receive messages, call and set reminders at any time and place, instead of the past. BP machine used in **. In the United States, patient information security is highly demanding and there is a special HIPPA Act that regulates the use and transmission of information. A typical mobile device is not allowed to transmit patient-related information (for example, a doctor cannot use a personal email to send patient information). Vocera's equipment meets HIPPA requirements and is ideal for team use. Vocera has more than 300 customers in the United States, and its annual revenue is close to 100 million US dollars. The company was also listed in 2012 with a market value of more than $600 million.

WellDoc - charges the insurance company

WellDoc is a mobile technology company focused on the management of chronic diseases. Its main product is the mobile phone + cloud diabetes management platform. Patients can easily record and store blood glucose data using a mobile phone. The algorithm in the cloud can provide personalized feedback to patients based on blood glucose data to prompt doctors and nurses. The system has been approved by the FDA medical device, and its clinical efficacy and economic value have been demonstrated in clinical studies. It has therefore been reimbursed by two companies to provide diabetes to patients. Welldoc even cooperated with drug companies and used the medicines of pharmaceutical companies to sell the service to doctors.

Zeo- charges consumers

A large class of consumer-oriented, health mobile applications monitor heart rate, diet, exercise, sleep and other physiological parameters through a wearable hardware. The current business model is mainly consumer-oriented hardware sales. ZEO is an example. ZEO is a company that provides mobile sleep monitoring and personalized sleep instruction. Its product, ZEO, is a wristband and headband that can be connected via Bluetooth to a cell phone or a bedside device to record the night's sleep cycle and give a quality score. Users can have a quantitative understanding of their sleep by monitoring changes in scores or comparing them with the average of the same age group. In addition, for those who do not sleep well, ZEO also provides personalized sleep instructions, through some tests to find possible problems. ZEO products can be purchased in many department stores in the United States, a set of 149 US dollars. Subsequent income also includes commissions for personalized recommended products and drugs.

The wearable device market is viewed by merchants as a new blue ocean. Large and small business companies have shown great interest in it.

Google, Apple, Nike, Samsung, Microsoft, Baidu, Sony and other companies have introduced a variety of products. The industry's more consistent view is that the most promising potential of wearable devices will be medical, fitness, industrial applications, optics, fashion and creative areas.

US wearable medical profit model

CardioNet opens new model for wearable medical profit

CardioNet is a NASDAQ-listed company in the United States. Its main product is MCOT (Mobile Cardiac Outpatient Telemetry) which can record ECG data of patients within 30 days and transmit the data to the company's monitoring center through the network. The back-end system analyzes and diagnoses the data. Send the report to the patient.

US mobile medical profit model

Paid APPs: Eprocrates, Well Doc Epocrates, an app for almost every doctor, charges doctors. Thousands of *** and hundreds of non-*** information are provided, as well as other features such as medical calculators. The enhanced version starts at $99 a year. The hardcover Deluxe Edition Epocrates for $199 per year provides evidence-based information processing, treatment guidelines, laboratory preparation and interpretation, a medical dictionary, and ICD-9 and CPT codes. Usually you start with a search, such as skin conditions, melanoma, and then you can see pictures, get information about the cause and related conditions, and then you can get more information about these conditions in more depth. It also provides guidance on what to look for in a medical history, what tests to perform, and what treatment methods to choose for each size patient.

Possible Business Models for Health Wearable Devices

Future health-related wearable devices may have the following combination of business models, but it is most likely that hardware will be sold at cost or below cost, and profitable through software and service sales.

● Hardware sales

●Based on the collection of user movement, sleep, and dietary data, derivative service sales

●Service and Software Sales

China's mobile medical business model takes shape

In the process of exploring the mobile medical business model in China, a number of prototypes of business models have also been born. For example, the business model of 4D technology “co-occupation with community and clinics”, the business model of new element medical “healthy cabin + membership service”, and Zhongwei Laikang “starting from **, cooperating with insurance and telecom, and persisting as service providers” Model, Yu Jiali's "Remote Guard Service** Customer". In the future, the business model of China's wearable mobile medical equipment is most likely to be hardware sales at or below cost, but profitable through software and post-operational services.