Gong Li: Only rigid demand can boost the furniture industry

Gong Li, Secretary General of Sichuan Furniture Industry Chamber of Commerce

At the end of 2011, there was a blowout in the delivery volume: the emergence of opportunities such as Tianfu New District and the "Northern Reform", a large number of new houses and affordable houses will emerge. In 2012, there will be huge rigid demand in the Sichuan furniture market. In addition, Sichuan Furniture's mature channel construction in the second and third-tier markets, a solid market share, and the "benefit not expensive" product positioning will create a favorable sales market.

In 2012, the impact of real estate regulation on the furniture industry is limited, so we must grasp these points. First

First, only the real demand for rigid housing has a stimulating effect on the furniture industry, and speculative demand generally does not buy furniture. According to our observation, speculative demand accounts for a considerable portion. The decline in speculative demand caused by the continued decline in sales of commercial housing, the furniture industry will not have a great impact. Second, the accelerated construction of affordable housing this year will provide a strong impetus for the furniture industry. With the accelerated construction of national affordable housing, rigid demand will effectively promote the development of the furniture industry.