The traditional wooden door market is restricted

The traditional wooden door industry has seen years of development, but it now faces significant challenges. With the global economic downturn, the market for traditional wooden doors has shrunk, and production costs have risen. Additionally, this industry is labor-intensive with a low entry barrier, leading to overcapacity in previous years. During periods of rapid growth, many underlying issues were overlooked, but they are now becoming more apparent. One of the main problems is the high dependency on materials, unreasonable structural changes, and a lack of innovation. These factors hinder the sustainable development of the industry. Traditionally, materials like huanghuali, red sandalwood, and rosewood were used. In the Ming Dynasty, the literati admired the elegant texture of huanghuali doors, which symbolized a love for nature and poetic living. By the Qing Dynasty, "redwood" became popular as a substitute for rosewood, and today, mahogany has become a common name for traditional wood. Beyond its function, mahogany doors have come to represent status and wealth. However, focusing solely on material value has distorted the concept of traditional wooden doors. It ignores the craftsmanship, structure, and cultural significance that define these products. This narrow view reduces folk art to something overly complex and disconnected from everyday life. As noted by Japanese folk art theorist Liu Zongyue, true beauty lies in the simplicity and naturalness of folk art. The current trend of "mahogany doors" reflects a shift toward materialism and consumer culture, making them accessible only to a select few and alienating the general public. This material obsession has created a bottleneck in the industry. As environmental awareness grows, the competitive edge of traditional wooden doors may shift from raw materials to design and craftsmanship. The simplification of traditional structures, aimed at modern industrial efficiency, has also led to quality issues. Some modifications improved production, while others weakened the cultural essence of the craft. For example, traditional joinery techniques, such as the shoulder-shoulder connection, were replaced by adhesives and nails, compromising durability and authenticity. Cultural innovation remains a contentious topic. While some advocate for preserving traditional forms, others support modern adaptations. The author believes that change has always been central to the evolution of wooden doors, and rational modifications based on market needs can coexist with tradition. However, maintaining traditional methods is essential for high-end products and collectors who value heritage. In today's society, personalization and customization are in demand. Handmade wooden doors offer unique designs and fit individual preferences, which mass-produced alternatives cannot match. To stay competitive, the industry must embrace technological innovation, produce antique-style doors, and develop new structures and equipment tailored for modern markets. With emerging markets showing promise, Chinese wooden door companies are seeking new opportunities. Dongguan’s Wooden Door Association is actively exploring South America, aiming to expand brand presence and build distribution channels. As Yuan Shihao, president of the association, explained, entering South America is a strategic move to diversify markets and reduce reliance on traditional ones like Europe and the U.S. Despite challenges, including rising costs and stricter regulations, the long-term impact of EU timber laws could lead to better industry standards. While short-term disruptions are expected, these regulations may ultimately promote sustainability, improve product quality, and help China’s wooden door industry gain a stronger foothold in the global market.

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