Chengdu furniture needs proper promotion methods to enhance the brand

**Chengdu Furniture's "Star Road" and the Double-Edged Sword of Celebrity Endorsement** Chengdu furniture has entered the era of "double selection" with stars. However, many local furniture companies are merely "big portrait users" when it comes to leveraging a "star brand." While celebrity endorsements are a step-by-step strategy in the development of enterprises, the question remains: can "starlight" truly illuminate the path to success in the fiercely competitive brand battlefield? **Chengdu Furniture’s "Star Road" is Indeed a Shortcut** Do you know where stars are most concentrated? Not at concerts or talent show finals, but at Chengdu furniture stores every year. Fei Xiang, for example, appears in the stores he endorses roughly every five days. One distributor even made over 10 calls a day to invite him to an opening ceremony. Many hope such high-profile events will soon take place in first-tier cities. To compete with Yuepai, Zhepai, and Beipai furniture, Chengdu furniture—dominated by the domestic market—has turned to "star endorsement." For many companies, the brand equals a celebrity spokesperson, heavy TV advertising, and expanded distribution channels. The fastest way to build a successful Chengdu furniture brand is to secure celebrity endorsements, supported by intensive ads and channel expansion. In 2004, Shuanghu invited Zhang Tielin; in 2007, Pocket Pearl signed Fei Xiang; in 2009, Zhang Weijian partnered with Sunshine Linsen, Guo Donglin with Golden Tiger, Wang Han with Shuangfeng, Chen Baoguo with Haodi Study Furniture, Zhang Guoli with Jiutian, Yuan Biao with Yang Shijia, and Li Jiaxin with Good Scenery. Over a dozen Chengdu furniture brands have embraced the star endorsement model to quickly elevate their brand status. "The spokesperson is asked to spend real gold and silver," said the CEO of Shuangfeng Furniture. Before partnering with Wang Han, the company struggled to enter Changsha. After the endorsement, the brand gained credibility and successfully opened several local stores. However, celebrity endorsements also have limitations. They depend on the star's popularity, age, and the company's market positioning. Some companies struggle to find the right match. For instance, Tiger Furniture once considered Zhang Qian and Zhang Tielin before choosing the latter for its second- and third-tier market focus. Market responses to celebrity endorsements have also changed. In recent years, some companies, like Shuanghu, have explored new spokespersons, even considering non-entertainment figures. **Chengdu Furniture Plays "Star Brand" and "Being Star"** Among Chengdu furniture companies, "Star Brand" has performed better than others. While many brands only use the spokesperson's image in ads, Pocket Pearl took it a step further. By combining Fei Xiang with a "blasting" marketing model, they maximized star power. Fei Xiang's hand-held stores became highly visible and profitable, setting sales records. Fei Xiang frequently attends store openings nationwide, appearing roughly every five days. Merchants around the country are eager to invite him. One Anhui merchant even called the headquarters over ten times in one day to arrange his visit. Some companies choose to "star" themselves. In 2007, Golden Tiger faced pressure from dealers to sign celebrities. After much discussion, they chose Guo Donglin. Many companies fall into this category, driven more by dealer demands than strategic planning. **Are These Stars in Chengdu Furniture Bright Enough?** Driving through Chengdu's furniture industrial parks, you'll see billboards featuring stars like Fei Xiang, Li Jiaxin, Chen Baoguo, Zhang Guoli, and others. But how many of these names do people actually remember? Are the stars aligned with the brands they represent? Do consumers buy furniture because they like the star? Are these stars truly effective? A survey found that 90% of netizens remain indifferent to celebrity-endorsed home products. Many believe such strategies rely on the "eyeball effect" and are too common to make a real impact. Industry professionals are divided. Some argue that celebrity endorsements may not deliver expected results, while others believe finding the right spokesperson can yield great returns. For dealers, celebrity endorsements act as a stimulant, but without follow-up marketing, the effectiveness fades. Pioneer Executive Vice President Su Xianhua opposes the "abuse" of star branding. He argues that spending millions on a celebrity is useless if the company lacks a strong advertising strategy. Yiyi Furniture, for example, invites celebrities only when paired with proper promotional methods to accelerate brand growth.

Steel Structure Workshop

These points cannot be ignored in the construction of steel structure workshop
The cost of the steel structure factory building is low, and the construction efficiency is high. It only needs to complete the basic design, and the construction can be completed immediately, and the factory building can be put into use quickly. However, when building a factory, we still have to pay special attention to the following points.

simple design
Different from other buildings, the steel structure factory building should still have a simple shape, generally designed as a rectangle, so that it is more convenient to use later and can also ensure the internal space. The layout can be carried out according to the terrain of the site, and attention must be paid to the specific design location of the workshop and whether there is a certain functional area division. Generally, the terrain slope of the factory building should not be greater than 5%, and the hilly slope should not be greater than 40%. Therefore, the construction should be carried out according to the local conditions, and the slope should be reasonable.

Construction location confirmation
As far as possible, the factory building should avoid locations such as earthquake faults, especially some locations prone to mudslides and landslides are not suitable for building factory buildings. If it is a valuable mining area, ancient tomb, etc., try not to build factories, etc. Before the construction of the factory building, it is necessary to do a good on-site inspection. If the local area is not suitable for the construction of the factory building, try to choose another place, so as to avoid the need to relocate the factory building later, which will be more troublesome and waste time and construction costs.

Reserved land for expansion
Steel structure workshops are very easy to expand, because with the increase in later construction requirements, many workshops may need to be expanded. Therefore, at the beginning of construction, a place for expansion should be reserved. At least the process requirements, transportation requirements, and whether there are other plant constructions should be considered.

Pay attention to construction inspection Steel Structure Workshop and Steel Structure Warehouse are relatively easy to construct and construct, so it is still necessary to pay attention to the need for safety personnel to inspect the site, and report in time if there are some installation problems. Moreover, after the construction is completed, there must be a construction inspection, and the stability of the plant must be ensured, so as not to affect the later use of the plant.

It is only necessary to select the appropriate materials for the construction of the steel structure factory building, and choose a suitable construction location, then basically the construction of the factory building can be completed immediately, and the factory building can also be quickly put into later use.

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Henan Jinming Metal Material Co., Ltd. , https://www.jinminghouse.com