Chengdu furniture needs proper promotion methods to enhance the brand

**Chengdu Furniture Enters the "Double Selection" Era with Stars** Chengdu furniture has entered the era of "double selection" with stars. However, many Chengdu furniture companies are only "big portrait users" when it comes to using "star brands." "Star endorsement" is a step-by-step approach in the enterprise development process. When entering the front-line market, can "starlight" truly illuminate the path to the top in the brand battlefield? **Chengdu Furniture's "Star Road" Is Indeed a Shortcut** Do you know where and when stars are most concentrated? It's not at a concert or a talent show jury, but at Chengdu furniture stores once a year. Every year, Fei Xiang appears in the furniture brand store he endorses on average every 5 days. A distributor in one place made more than 10 calls a day to invite him to attend an opening ceremony. We hope such grand events will also take place in first-tier cities. To compete with Yuepai, Zhepai, and Beipai furniture, Chengdu furniture, which is mainly focused on the domestic market, chose the form of "star endorsement." "Star brand" has become a common choice in brand building. In the view of many Chengdu furniture companies, the brand equals celebrity spokesperson + CCTV advertising bombardment + channel expansion. The fastest way to achieve success for **Chengdu furniture brands** is to invite celebrity endorsements, while using intensive advertising and continuously expanding channels. In 2004, Shuanghu Furniture invited Zhang Tielin; in 2007, Pocket Pearl signed Fei Xiang; in March 2009, Zhang Weijian signed for Sunshine Linsen; in April 2009, Guo Donglin signed for Golden Tiger; in July 2009, Wang Han signed for Shuangfeng; Chen Baoguo renewed Haodi **study furniture**, Zhang Guoli endorsed for Jiutian; in October 2009, Yuan Biao signed with Yang Shijia; in November 2009, Li Jiaxin signed for Good Scenery. To quickly elevate their brand image, more than 10 Chengdu furniture companies have embarked on the star endorsement path. "The spokesperson is asked to spend real gold and silver. The market’s understanding of the brand’s strength often starts from the spokesperson!" said the CEO of Shuangfeng Furniture. His brand used to want to enter a store in Changsha, seen as a "miscellaneous brand," no matter how much people believed in their production scale. After seeking endorsement from Wang Han, they changed their attitude and entered several local stores. However, celebrity endorsements also have limitations. These limitations relate to the popularity, age, and market positioning of the company. Industry insiders revealed that Tiger Furniture had been considering Zhang Qian for years, and even a first-line "Emperor Star" was indecisive. Finally, they chose Zhang Tielin, partly due to considerations of targeting second- and third-tier markets. At the same time, the market's response to celebrity endorsements has also changed. It is reported that at the end of last year, Shuanghu even considered replacing its spokesperson, hoping to break away from the model of using film and television stars. There are speculations about whether the double tigers that once adopted the South China Tiger will use the tiger as a "spokesperson." **Chengdu Furniture Plays "Star Brand" and "Being Star"** Among Chengdu furniture enterprises, the "Star Brand" has performed better than Pocket Pearl. When many furniture brands invite spokespeople, they are often limited to using portrait rights, meaning the appearance of modern speakers in TV and poster ads. More than a year ago, the combination of Fei Xiang and the opening of the "blasting" model allowed star resources to truly play their role. Fei Xiang’s hand-held Pearl Store has become a local furniture store with super high visibility and sales, constantly breaking local sales records. In addition to participating in interviews on CCTV, Hunan Satellite TV's "Lu Yu You Yue," or attending major events like the World Expo, Fei Xiang has all the time in the country reserved for Pocket Pearl, becoming a "full-time" spokesperson. Since 2010, Fei Xiang has frequently appeared at the opening scenes of the Palm Life Museum across the country, attending an average of every 5 days. It is expected that the number of appearances throughout the year will exceed 60. Merchants around Pocket Pearl were deeply encouraged and invited Fei Xiang to visit. A merchant in Anhui even made more than 10 calls to the Pocket Pearl headquarters in a single day to invite Fei Xiang. Compared to just playing "star cards," some companies are "starred." In 2007, Golden Tiger was caught in the dilemma of whether to invite celebrities, and finally decided to do so due to the pressure from dealers. The reporter learned that Jinhu wanted to invite stars very early. After many discussions, who was suitable? How to please them? What to do after being invited? How effective would it be? The company had no clear idea and was worried that the celebrity might just become a decoration on printed materials. But in the end, under repeated requests from dealers and the influence of "endorsement," Golden Tiger signed Guo Donglin. There are not a few companies that are "starred." **Are These Stars Bright in Chengdu Furniture?** Driving through the Chengdu Furniture Industrial Park, along major highways, and in second- and third-tier cities, you can always see a lot of furniture billboards with "star posters." Take a closer look: Fei Xiang and Pocket Pearl, Li Jiaxin and Good Scenery, Chen Baoguo and Haodi, Zhang Guoli and Jiutian, Wang Han and Shuangfeng, Zhang Weijian and Sunshine Linsen, Chen Jianbin and Xingtian, Zhang Tielin and Shuanghu, Fang Zhongxin and Jingshang, Guo Donglin and Jinhu, Tong Dawei and Jinyi... But how many of these do you really remember? How accurate are the furniture brands and their celebrity endorsers? Do consumers buy furniture endorsed by celebrities because they like the star? Are these stars bright enough? A survey conducted by a website showed that 90% of netizens said their attitude toward celebrity endorsements was neutral, and it didn’t matter if the home products they bought were endorsed by celebrities. Many netizens said that home furnishing companies use celebrity endorsements simply for the "eyeball effect," and the methods are too common. When celebrities endorse more and more brands, if they stay in general publicity, it brings only vague memories to the consumer group. In fact, people in the industry are still debating whether to use celebrity endorsements. Most home furnishing companies that oppose celebrity endorsements say that the "star brand" may not achieve the expected results. Another part of the furniture companies believe that finding the right spokesperson can do more with less. For dealers, celebrity endorsement is a stimulant. However, the biggest failure of celebrity endorsement companies is that no better marketing method has been found after the star endorsement. Pioneer Executive Vice President Su Xianhua has always opposed the "abuse" of the star brand. "It costs millions to ask the star to endorse. If you don’t have the money to advertise on TV, it’s useless to carry the star on the body of the CMB. Yiyi’s furniture factory invites celebrities and cooperates with appropriate promotion methods in order to quickly upgrade the brand."

Sandwich Panel

What are the methods for judging the pros and cons of sandwich panel?
The material of the sandwich panel directly affects the later use. Sandwich panels are the main building materials for Prefabricated House and Steel Structure Warehouse. If you want to choose high-quality panels, you must have an understanding of their basic quality. There are many types of boards on the market, and their core materials, steel plates, adhesives, etc. are different, and the quality will also be affected. So how to judge its pros and cons?

check edge
Because the sandwich panel has several layers, it is difficult to judge its internal quality from the surface. Therefore, it is still necessary to observe its exposed edges first, and it is necessary to pay attention to whether its cross-section is clean and ensure that it is tight. If there are problems such as graying and impurities, then there must be problems in quality, so it is still necessary to do a good job of cross-sectional inspection.

Tap to hear the sound
If it is a relatively good board, you can simply tap it with your fingers. If the sound is a crisp metallic sound, then it is a relatively good board. The fire rating of the Rock Wool Sandwich Panel is Class A, and the fire rating of the polyurethane sandwich panel and Eps Sandwich Panel is B1.


Note the thickness
The thickness of the sandwich panel directly affects the long-term use in the later period. It is necessary to observe the substrate, peritoneum, etc., especially the thickness and quality of the coating, which we cannot ignore. It is necessary to choose a plate with a relatively thick coating and guaranteed quality. Generally, the thickness of the substrate should be about 0.4-0.8MM. If you see the real thing, you should also measure it. The thickness of the finished product is 50mm, 75mm, 100mm, 150mm. The bulk density of the core material is also an important link that affects the quality.

certificate
In fact, as long as it can cooperate with regular manufacturers, the plates sold by the manufacturers need to go through various inspections, and the quality must meet the regulations. Therefore, when purchasing, you can directly check whether it has a certificate of conformity. If you choose a plate from a regular manufacturer, you can not only enjoy a preferential price for direct sales from the manufacturer, but also enjoy good after-sales service.

Now there are many manufacturers supplying plates, and the market quotations and quality of each manufacturer are also different, so it is still necessary to do a good job of quality comparison and price measurement. It is suggested that when purchasing sandwich panels, one must pay attention to its specific quality, and compare the quality of the actual products in order to select high-quality panels.

Sandwich Panel,Eps Wall Panels,Sandwich Pu Panel,Mineral Wool Sandwich Panel

Henan Jinming Metal Material Co., Ltd. , https://www.jinminghouse.com