Decoration season ceramic tile price does not rise and fall

In the wake of the March 15th promotional season, many retailers are already launching new deals following International Consumer Rights Day. However, despite earlier predictions that building materials and home products might see price hikes at the start of the year due to rising operational costs like rent and labor, the ceramic tile market has remained relatively stable. Last October, some dealers had warned that market conditions and increasing expenses could lead to higher prices in the coming year. At the 2012 Xi’an Autumn Expo, a designer from Xi'an Jiuchao Decoration Design Company mentioned that the building materials they worked with were expected to increase in cost. After the Spring Festival, the company raised its unit prices by over 400 yuan. Even during the March 15th promotion, which is typically a big sales event, designers advised consumers to book their decoration packages early. However, according to recent market reports, although some designers have slightly adjusted their pricing, the majority of ceramic tile businesses have kept their prices steady compared to last year. In fact, some products are even being sold at reduced prices. Zhang Xia, a salesperson at Daming Palace Home Building Materials City's Jin Chaoyang Ceramic Store, noted that while high-end microcrystalline stone tiles saw a 10% price drop this year, others remained unchanged or even became more affordable. Similarly, Jinyi ceramic tiles, which are popular in the Xi’an market, have not experienced significant price changes. Qin Hongmei, manager of the Beijiao store at Daming Palace Home Furniture City, confirmed that product prices remain largely consistent with the previous year. Even during the March 15th sale, discounts were limited. “The biggest promotions are just leftover items from last year,” she said. “Most products are priced the same as before.” Despite the lack of major price changes, the March promotions led to a sharp increase in sales for Qin Hongmei’s store. “After accounting, our sales reached around one million yuan,” she added. Since the start of the year, salaries for most ceramic agents in Xi’an have seen mixed growth, which Qin Hongmei confirmed. Although rising wages increase labor costs for dealers, the overall trend has not resulted in higher retail prices. Some salespeople even claimed that ceramic tile prices had been adjusted downward in early 2023. Industry insiders also point out that rising crude oil prices have put pressure on the ceramic sanitary ware industry, leading to a general trend of price increases. However, many companies are hesitant to raise prices too much, fearing a loss of customers. According to analysts, if ceramic tile prices don’t rise, it could hurt the profits of manufacturers and distributors. On the other hand, if prices do go up, companies risk losing customers who are unwilling to pay more. Since ceramic products are not essential goods, consumers often choose to wait until prices drop before making a purchase. This hesitation can lead to inventory buildup, disrupting business operations. As a result, companies find themselves in a difficult position. They want to increase prices but face strong consumer resistance. To avoid losing customers, they often maintain current prices or implement subtle price increases through discounts or promotions.

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